“The world is complex, and so too must be the activities that we perform. But that doesn’t mean that we must live in continual frustration. No. The whole point of human-centered design is to tame complexity, to turn what would appear to be a complicated tool into one that fits the task, that is understandable, usable, enjoyable.” – Don Norman
Point of View…
To put it simply, I believe my role as a designer to be the mediator and facilitator of people and the world around them. To discover, understand, and translate needs into viable solutions that empower people to engage in new and meaningful ways…
I utilize an empathic design approach, viewing current and potential users of products, information, environments, and services as the experts of their own experience. With this philosophy, my design process, and project framing, begins with contextual research to gain a deep understanding of the ways in which people view and interact with the world around them. The insights gathered, stories I hear and interactions I observe allow for the informed development of new products, services and systems that can be rapidly validated and iterated upon.
I received a Masters of Industrial Design (MID) from The University of the Arts in Philadelphia and a BFA in Graphic design from The College of New Jersey. I have worked with both for-profit and non-profit organizations in and around the Philadelphia area. In this work I have led and facilitated collaborative design projects involving end-users and other stakeholders around such topics as independent living for the disabled, community capacity building and engagement, and re-thinking the public library with The Free Library of Philadelphia.
Much of this work has been aimed at creating positive social impact in communities and organizations. This passion has brought me to health care and the University of Pennsylvania Health System for the opportunity to work towards improving the experience and value of care for both patients and care providers. Something I find to be the ultimate service design challenge. I am currently with the Penn Medicine Center for Health Care Innovation in this area.